With China's rapid economic development, the rapid growth of demand for various types of printed matter, from 2001 to 2002 growth rate of 13% to reach 36.86 million tons of paper printing products. In 2002 import of printing equipment and equipment up to 10 billion U.S. dollars. In accordance with national economic growth rate, although growth in the number of different regions, but the printing industry as a whole we expect growth will not be less than 10% to 15%, which people in the industry are confident.

    First, from a macro point of view, China's rapid economic development, will promote the exchange of goods (including domestic and international), so to promotional materials, notes, card, packaging and other printing ... ... a huge market. Economic development will improve people's living standards, to meet people's growing cultural life. Increasing daily consumption of households, living standards makes the number of rapid tourism growth, people's books, newspaper, published a greatly increased demand, which are great for the printing industry market.

    Second, the State Press and Publication Administration nearly two years to develop a number of policy measures, but also to the domestic printing industry opportunities.

    (1) Press and Publication Administration developed a "15" development plan, put forward: Book printing copies from 32.621 billion to 44.2 billion copies, and journal copies from 10.004 billion to 110 billion copies, paper copies to 1077 from the 76.3 billion billion copies, for a total increase of 38.939 billion copies of the printed volume. Situation from the past two years, these figures seem more conservative, such a large amount of printing, is bound to increase the demand for printing equipment.

    (2) Administration of Press and Publication printing companies across the country the last two years has been sorted out a new application for re-registration and access to new printing plant increased the threshold (such as the amount of assets and equipment configuration, etc.), to promote the printing business technology and equipment upgrades, equipment upgrades.

    (3) In order to promote the printing industry production processes, equipment and product upgrading, Press and Publication Administration approval of the State Economic and Trade Commission has announced two batches of "the elimination of backward production capacity, technology and product catalog", but also to promote the upgrade of printing equipment and updating.

    (4) Press and Publication Administration developed a progressive implementation of 880mm × 1230mm format (usually about large format) provides that, although not to allow a small format (787mm × 1092mm) and large format books exist, but the overall trend is 787mm × 1092mm Folio machine will be phased out, large format machines will eventually replace the small format machines. Now the national printing companies are gradually replacing the large format equipment.